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Thursday, January 22, 2009

Carls Jr.

Okay So last night I went to a "focus group". You ask what in the world is a focus group?

Somewhere I or someone else signed me up at this research group to get paid for my opinion.

In this case I think that Carl's Jr. wanted to know how they can improve their sales for the late night hours. So Carls will hire this company to find out what people want. The research company then calls people in their database to find out if they meet the criteria. For instance they were looking for people that ate fast food late at night especially Carls. Once they have the number of people they would like to sample they next put people randomly in groups. These groups then go into a room where you are asked questions about the product.

The group I was assigned to were all men and there was six of us. The woman asked us questions about fast food and what we crave late at night. I could go on and on about all the questions but I just wanted to share with you what I did last night. The coolest part is that they gave me some money for two meals and paid me for just hanging out and answering some questions for an hour or so. It finally paid to eat bad yes!!!

Tomorrow is Friday Oh yeah almost time to hang with the lounge peoples!!!

Jeff

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